A salon business needs a website as much as any business.
However, a salon can use their website as a revenue generator more directly than many other businesses by integrating online appointment booking and payment.
There are WordPress themes that make it easy to have clients book appointments directly on the website (they’re the first 2 Salon WordPress themes listed below).
But, you don’t have to use an appointment-booking theme in order to have this functionality. You can integrate your WordPress theme with many calendar/booking salon software applications. Therefore, be sure to check with your salon software provider about how to integrate the scheduling and booking features in a WordPress site. Generally, WordPress integrates well with most third party software applications.
Choosing a salon website design
Salon websites vary tremendously in design. There isn’t a one-style-fits-all for a salon website. Design styles can be light, colorful, edgy, loud, tranquil, all-business, exciting … you name it. This flexibility is excellent. However, you want your website design to reflect your salon’s environment.
I’d like to kick start your salon website design process by suggesting the following Salon WordPress themes. Some are designed specifically for salons while others are more generic that I believe would work well for a salon. As stated above, the first 2 theme designs are actually appointment-booking themes.
WordPress Themes for a Salon Business Website
1. Appointment Theme
Of the 2 appointment-booking themes, I like the Appointment theme the best. It’s simple, professional and works for any appointment-centric business.
2. Spa Salon Theme
It’s easy to miss the appointment booking feature … it’s the brown box on the left. This theme is functional, but not the prettiest (in my view).
3. Deep Focus Theme
I absolutely love the Deep Focus theme. It includes a portfolio feature so you can show off your salon work. The overall design and feel is tranquil … which makes for a perfect salon website.
4. Rejuvinate Theme
I think the name says it all. This theme works very well for salons and spas equally.
5. InStyle Theme
Change the background with the InStyle theme with a professional photograph of your salon. It’s a striking effect perfect for any salon website.
6. Limon Theme
Limon theme is a straight-up traditionally laid out theme designed with salons and spas in mind. It’s subdued and if that’s the look you want, this theme works well.
7. Sedona Day Spa Theme
Sedona Day Spa theme offers a striking full-width design that makes it easy for you to show off your salon interior with images.
8. Lifestyle Theme
Lifestyle theme is for the salon owner that wants to create a busy and exciting website. Lifestyle is a magazine style theme that is organized so that you can display a lot of content in a well-organized manner.
9. Crystal Theme
Crystal theme is a portfolio theme that gives you the opportunity to highlight client stories using the portfolio layout.
10. Enterprise Theme
Enterprise theme is one of my favorite business themes. It’s sleek, stylish and professional. If you wish to give off a professional air, Enterprise is for you.
11. Karma Theme
Karma is an incredibly feature-rich theme that offers multiple color schemes and layouts. It’s one of the best-selling themes of all time and for good reason – it’s a highly adaptable theme for pretty much any business.
12. Manhattan Theme
I included Manhattan theme, which is typically a photography-oriented theme, because it offers great portfolio features where you can showcase your salon’s work.
13. Nimble Theme
You can customize the image on the home page. What I like about this theme is it’s BOLD. You can make a bold first impression for visitors. The graphics and design are beautiful.
One website function many salons ignore
I think it’s a shame salons fail to include a portfolio or gallery of their work (i.e. hair cuts, coloring and nail work). I realize there’s an expense involved with hiring a photographer and getting the “okay” from clients; however, even 3 to 5 examples can really dress up a salon website. It can be an incredible selling tool.
Another function salon websites fail to include is self-booking for clients. Why not offer clients the option to book their own appointments? This saves you and your staff time booking the appointment while providing enhanced customer service. Moreover, clients can book any time … not just during your business hours.
Websites are an opportunity to not only sell services, but to inform and provide service.
WordPress makes these features possible. I love WordPress for business sites (hence this website which is largely dedicated to small business owners looking for an inexpensive website solution that creates stunning and highly functional sites).
If you have any suggestions for other salon WordPress themes, please let me know. I’ll consider all suggestions for inclusion in this list.